Brookshire Grocery Co. is introducing a new pricing structure in its Brookshire’s Food Stores, lowering thousands of prices as part of the brand’s “See Red and Save” program. These lower prices are in addition to weekly advertised deals, in-store specials and fuel savings through the brand’s Yourpoints program.

The “See Red and Save” prices went into effect last Wednesday at Brookshire’s in Terrell, Kaufman, Celina, Wylie, Farmersville, Forney, Seagoville, Red Oak, Denton, Anna, Midlothian, Corsicana, Ennis, Robinson, Granbury, Joshua, Alvarado, Willow Park, Weatherford, Lake Worth, Azle and Springtown. The program was introduced in Shreveport, Louisiana, in late 2016 and will roll out to other market areas in waves through the spring.